Today, over one-third of all
websites use WordPress for infrastructure and content management, making it the
world’s most popular site building platform.
Perhaps the biggest reason
for this level of market penetration is WordPress’s versatility. It can become
almost anything you want it to be, a type of blank canvas for the digital work
of art that is your branded online presence.
It doesn’t matter what
design element, user interface module or back end tool you can think of. Thanks
to the vibrant community of WordPress developers (it’s open source, after all),
there’s probably an existing plugin that can do what you have in mind. And if
there isn’t, you can have one built for you. Because the platform has emerged
as the industry standard, WordPress’s plugin developer ecosystem is expansive
and growing. It allows millions of developers worldwide to create exceptional
applications and tools that integrate into WordPress sites to give them added
functionality.
For businesses, this means
that your website can become one of your most powerful engines of growth –
whether you are on a mission to grow exponentially (viral growth), retain
customers (sticky growth), or bring in customers through advertising (paid
growth). You can use the WordPress framework, along with whatever set of
third-party components you like, to make your site work for you in ways that
were impossible even just a few years ago.
However, with great choice
comes great paralysis. It can be hard to know what WordPress plugins are best
for the specifics of your situation. At the time of writing, the WordPress
plugin marketplace is home to some 45,312 options, and that’s before we count
the thousands of standalone SaaS tools that integrate with WordPress sites from
beyond the confines of your host servers.
To get you started in the
right direction, here are four tools that can help turn your WordPress website
into a powerful growth engine.
Author: Kirk Williams
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